How to Tank Spectacularly in the New Market

(l-r) John Foyston, Dick Ponzi, Carlos Alvarez

Over at Willamette Week, Matthew Korfhage has an article about Oregon’s tightening beer market. The story is an Oregonized version of one we’ve seen applied to the national market a number of times over the past couple years. Thumbnail: in a tightening market, it’s harder for the biggest players to maintain their barrelage even while small and

from Beervana http://beervana.blogspot.com/2017/02/how-to-tank-spectacularly-in-new-market.html

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