It’s hard out there for a pumpkin ale.
The pumpkin beer category went through stable sales and volume growth
beginning in 2005, spiking in 2013, but since 2014 has dipped to an
all-time low in 2015, dropping 10% in sales and 13% in total volume.
As a consequence:
What has been dramatically dubbed “The Great Pumpkin Debacle” and the
“Great Pumpkin Backlash” of 2015