Time For a Backlash Against the Backlash Against Pumpkin Beers


It’s hard out there for a pumpkin ale.

The pumpkin beer category went through stable sales and volume growth
beginning in 2005, spiking in 2013, but since 2014 has dipped to an
all-time low in 2015, dropping 10% in sales and 13% in total volume.
As a consequence:

What has been dramatically dubbed “The Great Pumpkin Debacle” and the
“Great Pumpkin Backlash” of 2015

from Beervana http://beervana.blogspot.com/2016/10/time-for-backlash-against-backlash.html


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s